Alt text, or alternative text, is utilized under HTML codes to illustrate the appearance of an image. It is considered an important fact for designing strategies for online content. Earlier, we have described what publishers should know regarding alt text. Following which, this article would be dedicatedly based on the guidelines for using alt text.

But before digging in, understand why is it important? The addition of alt text to images is useful for screen readers to convey the image content. It is an important aspect for visually impaired users who use screen readers. Alt text provides better search engine results, which offers enhanced SEO benefits.

Here’s how to use alt text in a proper way-

There are several problems associated with the use of alt text. One of the major of them is the inconsistent use of it. Nevertheless, there are certain rules you require to follow while using alt text for maximum advantages.

• Every image is required to have an alt tag.
• Decorative images require empty alt text
• Images with information also need descriptive alt text.
• Active pictures require descriptive alt text.

Purposes to use Alt-text-

• Helps with better Search Engine Optimization (SEO)

Alt text plays an important role in higher search engine ranking. SEO utilizes the information to index the pages appropriately and make them rank based on correct keywords. Search engines that are unable to scan images and context require alt-text. At the same time, various search engines even rank alt-text pages more than those without alt-text.

• Helps visually impaired users

It is an important fact that it is difficult for impaired users to view images. Assistive technology and text-to-speech software, therefore, helps them to read alt text instead of just image.

• Improved accessibility

Alt text is considered an asset for accessible web design. It intends to describe the images to people who can’t view the images due to issues, including low internet connectivity. Additionally, alt text also boosts the user experience by providing them with a viable substitute in different situations. It makes the image more understandable. This helps in understanding complex technical information and offering a better user experience.

Conclusion-

Several e-publishers still consider alt-text to be an add-on feature. At the same time, it plays a more considerable role and has to be accepted as a major requirement for the impaired community. It helps an array of people to understand the images against wide circumstances, along with helping you with better SEO results. Moreover, a stunning alt text strategy can help the e-publisher in various ways, along with enhancing their digital involvement and accessibility.

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