Artificial Intelligence (AI) has brought about a sea change in almost every industry, and the publishing industry is no exception. With technological innovations taking over the reigns, smart devices have become an integral part of our lives. This, in turn, has slashed the popularity of print journals. A whole library is now accessible from anywhere and at any time for E-readers with just an internet connection. These technologies, coupled with AI, have led to innovative trends in the publishing industry. AI is undeniably playing a major role in transforming the publishing industry. This article, therefore, intends to illustrate some of the applications of AI in the field of publishing.
Automated Text Classification
Unlike the time-consuming manual tagging of digital content, AI with machine learning has considerably simplified text classification. It automatically analyzes and structures a text rapidly and cost-effectively, enabling businesses to automate processes and gain insights that aid in better decision making. AI-based tools are designed to analyze every single word in the text and suggest appropriate tags at the same time.
Content Personalization
AI understands users’ behavior on different websites and compiles a list of topics that keep users engaged. In this way, AI creates data based on user preferences, helping publishers, brands, and the like to send relevant content to a customer.
Natural Language Processing (NLP)
NLP enables computers to read, interpret, and understand human language, which is very unique. It combines grammatical analysis with Machine Learning (ML), enabling a computer to recognize verbs, nouns, and objects in a sentence. NLP is a complex and challenging aspect of AI because of the many nuances of a language and the lack of clear-cut, formulaic rules.
Using NLP, editors can channelize their resources and time to complete more complex tasks based on the publishing lifecycle. It can assist publishers in putting together a series of ground rules for text format and grammar, making the process time-efficient and consistent.
The Future of AI in Publishing
Undeniably, AI has seamlessly revolutionized an array of industries and is all set to transform the publishing industry as well. However, there are certain issues associated with AI tools, including the limitation in the input data that help AI in learning.
Although the AI tool can understand verbs and nouns, it needs to have the ability to distinguish between the nuances of tone and other aspects of the language. There are improvements in various AI translations and editing tools. However, they are still not completely reliable. AI may introduce certain benefits with its application in the field of publication, however, it is still not well grounded. Indeed, AI can become an integral part of the publishing industry, but not without human guidance.
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